Privacy policy
Last Updated: 8th December 2025
1. Introduction
Welcome to Hotdeals UK ("we," "our," or "us"). We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, or subscribe to our newsletter, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. The Data We Collect
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:
- Technical Data: When you click on a deal or visit our site, we collect your Internet Protocol (IP) address, browser type and version, time zone setting, and operating system. This is stored in our secure click-tracking logs.
- Contact Data: If you subscribe to our newsletter, we collect your email address.
- Usage Data: Information about how you use our website, such as which categories you browse or which merchants you visit.
3. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:
A. Affiliate Tracking & Analytics (Legitimate Interest)
When you click a "Get Deal" or "Get Code" button, we record your click to help us understand which offers are popular and to prevent fraud. We then redirect you to the merchant's website. This tracking is essential for our business model (Affiliate Marketing) to attribute sales and earn commissions.
B. Newsletter Marketing (Consent)
If you explicitly sign up for our newsletter, we use your email address to send you updates on the latest deals. You can withdraw this consent at any time by clicking the "unsubscribe" link in any email we send.
C. Site Security (Legitimate Interest)
We use IP logs to detect and prevent malicious attacks, bot traffic, and unauthorised access to our servers.
4. Cookies and Tracking Technologies
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our site.
- Functional Cookies: Required for the website to work (e.g., remembering you are logged in).
- Affiliate Cookies: When you click a link to a retailer, a cookie may be placed on your device by the retailer (not us) to track your purchase so we can earn a commission. We do not control these third-party cookies.
5. Disclosure of Your Data
We do not sell your personal data to third parties. However, we may share data with:
- Service Providers: We use Amazon Web Services (AWS) to host this website and send emails. They act as a data processor on our behalf and are subject to strict confidentiality agreements.
- Merchants: When you click an affiliate link, your IP address and browser information may be visible to the destination merchant for attribution purposes.