Waitrose weekly sales benefit from sunny spell

Tuesday, April 12th 2011
BBQs and picnics boost weekly sales at Waitrose
The warm weather helped the supermarket chain's sales increase 23.7 per cent.

Waitrose has taken advantage of last weekend's (April 9th and 10th 2011) soaring temperatures to record a rise in like-for-like sales.

The supermarket chain saw trading climb 23.7 per cent in the week ending on Saturday, with the increase driven by a variety of traditional summer favourites.

Barbecue food purchases were up 566 per cent week on week, salads rose 54 per cent and coleslaw enjoyed a 152 per cent surge.

Mark Price, managing director of Waitrose, said: "Sales soared with the rising temperatures last week as the warm sunny weather brought out the 'feel-good factor' and put customers in the mood for summer with picnics."

In the seven days to April 2nd, the retailer benefited from Mother's Day, with gifts and confectionery purchases increasing 16.5 per cent year on year.

However, total sales were down 4.9 per cent on the corresponding period of 2010 - a statistic Waitrose attributed to last year's earlier Easter holiday season.

Related News

The retailer was particularly pleased with the performance of its online operation.
The supermarket chain saw total sales rise 4.2 per cent.
The retailer saw a 5.2 per cent rise in sales in the 13 weeks to April 30th.
The supermarket chain has already begun its Easter promotion.