Peacocks to launch range of full outfits for £30

Wednesday, January 4th 2012
Thrifty thirty collection unveiled by Peacocks
The "thrifty thirty" collection from Peacocks will comprise full outfits for £30.

Fast fashion retailer Peacocks is gearing up to launch a selection of full outfits that will be available for £30 each.

The "thrifty thirty" womenswear collection will be made up of ten complete outfits - including printed shift dresses, casual jerseys and skinny jeans - and is set to hit the market on January 15th 2012.

Antonella Bettley, head womenswear buyer at Peacocks, said the launch of its value-oriented outfits will offer its customers a "post-Christmas pick-me-up". The range will enable shoppers to update their style for a low cost, she commented.

"With everything from coloured skinny jeans to nautical dresses, there is something to suit every shape and style," Ms Bettley added.

In order to capitalise on the Christmas party market, Peacocks launched a festive fashion collection that allowed customers to choose a whole new look from under £25.

High-heeled party shoes, sequinned and faux leather dresses, and envelope clutch bags were among the highlights of the range.

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The retailer announced the move as part of a reshuffle in its management.