Asda starts stationery price war with WH Smith

Friday, August 19th 2011
Stationery price war started by Asda
The supermarket claimed a basket of stationery products is less than half the price at Asda.

Asda has claimed the prices of its stationery products undercut those offered by rival retailer WH Smith.

A like-for-like price comparison conducted by the supermarket giant revealed a basket of 20 such items was more than 50 per cent cheaper at Asda.

Highlighting some of the savings that can be achieved by shopping at Asda, the company stated it is charging £1 for a pack of 24 pencils with erasers on the end, while WH Smith's price for a nine-pack is £1.41.

Ten retractable ballpoint pens cost 50 pence at Asda, while shoppers have to splash out £1.99 to purchase 15 at WH Smith.

David Walker, stationery expert at Asda, said: "If the cost of buying a basket of essentials from the UK's most famous stationers is double the price you'd pay at Asda, it's very important that shoppers know that."

In the 18 weeks to July 2nd 2011, WH Smith saw its like-for-like sales drop by four per cent on the corresponding period of last year.