Virgin Media is offering new customers a reduction of £60 on their first bill if they sign up for a bundle of broadband, cable TV and landline services.
The online exclusive deal also includes free installation, while subscribers who choose to take the cable company's TiVo next-generation entertainment service will also see their set-top box activated for no charge - a process that typically costs £49.95.
Customers who select a dual bundle of broadband and TV, broadband and phone, or TV and phone packages will be eligible for a discount of £30 on their first bill, as well as free TiVo activation and installation.
Virgin Media's most recent financial results statement, covering the three months to September 30th 2011, revealed the company has just over one million dual bundle subscribers, while more than three million households have triple-play deals.
These figures combined represent around 86 per cent of the provider's total subscriber base, up by approximately one percentage point year on year.
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