Phones 4u has become the first UK retailer to begin stocking the new Prada phone by LG 3.0.
The handset, which features a 4.3-inch touchscreen display and is powered by the Android Gingerbread operating system, is available now at Phones 4u stores and via the company's website.
Consumers can get hold of the device free of charge on a 24-month contract priced at £31 per month on O2 and Vodafone.
For this price, O2 offers 600 minutes and 3,000 texts, while Vodafone's tariff comes with 900 minutes, 3,000 texts and 500MB of data.
Among the Prada phone by LG 3.0's extensive features are an eight-megapixel camera, up to 8GB of internal storage and a 1GHz dual-core processor.
Scott Hooton, chief commercial officer at Phones 4u, said the retailer's customers favour handsets with "aspirational design" that are also technological powerhouses.
"The Prada phone by LG 3.0 delivers on both fronts and we're excited to be putting it into the hands of our customers before anyone else," he added.
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