Asda has slashed the price of fuel by as much as 2p per litre at each of its 188 filling stations.
The reduction, which came into effect this morning (September 27th 2011), means motorists filling up at Asda pumps will not have to pay more than the supermarket chain's newly implemented caps of 130.7p per litre for petrol and 135.7p per litre for diesel.
In early May, fuel prices hit record average highs of 137.43p and 143.04p per litre for petrol and diesel respectively, before dropping to 134.37p and 138.57p per litre in late August, according to the AA.
Petrol trading director at Asda Andy Peake said the company aims to be the first to pass on reductions in crude oil prices to customers and is the only fuel retailer to have imposed an upper limit on its rates.
He urged other vendors to follow its lead, commenting: "That would deliver fairer prices across the whole of the UK - not just in places where there's an Asda to keep prices down."
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