Ann Summers has announced it is set to start offering clubwear in stores after the range enjoyed success via its online and party plan channels.
The clothing category, which has enjoyed a 300 per cent increase in sales since it was revamped in July, will be available at Ann Summers outlets at the end of August, reports Drapers.
Items in the product line include an animal print hooded body suit, a one-shouldered purple dress, a scarlet jumpsuit and a glittery slash-necked dress.
The move comes as part of the retailer's plans to adopt pop culture influences and follow the latest fashion trends in its clothing and lingerie ranges.
Jacqueline Gold, chief executive of Ann Summers, said: "Customers are already wearing our underwear as clubwear so it's a straightforward move."
Earlier this year, the company was forced to axe its 'Your S&M' promotion after Marks & Spencer claimed the adult retailer had ripped off its own 'Your M&S' slogan.